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Glaxo to Polish Industry Image PDF Print E-mail
Wednesday, 01 March 2006
AdAge reports:

GLAXO DRAFTS EMPLOYEES TO POLISH INDUSTRY IMAGE


NEW YORK (AdAge.com) -- Troubled by the worsening reputation of drug companies that is ranked just above tobacco and oil manufacturers, pharmaceutical giant GlaxoSmithKline is out to win over a skeptical public -- by turning its entire sales force into a PR machine.

Source: Feb 21, 2006
 
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